TERMS OF USE

1. ACCEPTANCE OF TERMS

By accessing, browsing, or using the Website or Chatbot in any manner, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must immediately cease using the Website and Chatbot.

Binding Agreement: These Terms constitute a legally binding agreement between you (“User,” “you,” or “your”) and Hyperboost Brands OÜ (“Paragon,” “we,” “us,” or “our”).

Changes to Terms: We reserve the right to modify these Terms at any time. Material changes will be communicated through a prominent notice on the Website or via email (if you have subscribed to our newsletter). Your continued use of the Website after changes are posted constitutes acceptance of the modified Terms.

2. ABOUT PARAGON

Paragon is an Estonian company specialising in Amazon marketplace consulting, e-commerce strategy, and digital marketing services.

3. SERVICES PROVIDED

3.1 Website Content

The Website provides information about our consulting services, case studies, resources, and industry insights related to Amazon marketplace optimisation and e-commerce growth strategies.

3.2 AI-Powered Chatbot

The Chatbot is an artificial intelligence-powered conversational tool designed to:

• Answer questions about Amazon marketplace services
• Provide preliminary business assessments
• Schedule meetings with our team
• Collect information about your business needs
• Recommend next steps for potential clients

3.3 Newsletter Services

Users may opt-in to receive our newsletter containing marketing communications, industry insights, and updates about our services.

4. USER ELIGIBILITY AND CONDUCT

4.1 Age Requirement

You must be at least 18 years old to use the Website and Chatbot. By using our services, you represent and warrant that you are at least 18 years of age.

4.2 Business Use

The Website and Chatbot are intended for business users seeking professional consulting services. You represent that you are using the services for legitimate business purposes.

4.3 Prohibited Conduct

You agree NOT to:

• Use the Website or Chatbot for any unlawful purpose
• Attempt to gain unauthorised access to our systems or networks
• Transmit viruses, malware, or any malicious code
• Scrape, copy, or download content using automated means without our permission
• Impersonate another person or entity
• Harass, abuse, or harm other users or our staff
• Use the Chatbot to test or probe AI systems or attempt to circumvent its limitations
• Submit false, misleading, or fraudulent information
• Interfere with or disrupt the Website, Chatbot, or servers
• Use the service to compete with Paragon or develop competing products

4.4 Account Security

If you create an account or provide contact information, you are responsible for maintaining the confidentiality of your information and for all activities under your account.

5. INTELLECTUAL PROPERTY RIGHTS

5.1 Ownership

All content on the Website, including but not limited to text, graphics, logos, images, software, and the Chatbot interface, is the property of Paragon or its licensors and is protected by Estonian, European Union, and international copyright, trademark, and intellectual property laws.

5.2 Trademarks

“Paragon” and associated logos are trademarks of Hyperboost Brands OÜ. You may not use these trademarks without our prior written consent.

5.3 Limited License

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Website and Chatbot for your personal or internal business purposes, subject to these Terms.

5.4 Restrictions

You may NOT:

• Copy, modify, distribute, sell, or lease any part of the Website or Chatbot
• Reverse engineer or attempt to extract source code
• Create derivative works based on the Website or Chatbot
• Remove or alter any copyright, trademark, or proprietary notices

5.5 User-Generated Content

When you interact with the Chatbot or submit information through the Website, you grant Paragon a non-exclusive, worldwide, royalty-free license to use, process, and analyze such content solely for the purposes of:

• Providing the requested services
• Improving the Chatbot and Website
• Analysing usage patterns (in anonymised form)
• Complying with legal obligations

This license terminates when your data is deleted in accordance with our retention policies.

6. PRIVACY AND DATA PROTECTION (GDPR)

6.1 Privacy Policy Incorporation

Our Privacy Policy is incorporated into these Terms by reference. By using the Website or Chatbot, you consent to the collection, use, and processing of your personal data as described in the Privacy Policy.

6.2 GDPR Compliance

Paragon complies with the General Data Protection Regulation (GDPR) (EU) 2016/679. Key points:

• Data Controller: Hyperboost Brands OÜ is the data controller for all personal data collected through the Website and Chatbot
• Lawful Basis: We process data based on consent, legitimate interests, and contractual necessity
• Data Retention: Chatbot and meeting data is automatically deleted after 30 days
• Your Rights: You have rights to access, rectification, erasure, restriction, portability, and objection
• International Transfers: Data is transferred to the USA under Standard Contractual Clauses with supplementary safeguards

6.3 Consent to Data Processing

By using the Chatbot, you explicitly consent to:

• Collection of your questions, responses, and contact information
• Processing of your data by our AI system
• Transfer of your data to third-party service providers (Google, Mailchimp, ElevenLabs) located in the USA
• Automated decision-making for service qualification and routing

Withdrawal of Consent: You may withdraw consent at any time by ceasing to use the Chatbot or requesting deletion of your data at info@paragonagency.com.

6.4 Cookies

We use cookies and similar tracking technologies. By using the Website, you consent to our use of cookies in accordance with our Cookie Policy. You can manage cookie preferences through our cookie consent banner or browser settings.

7. DISCLAIMERS AND LIMITATIONS OF LIABILITY

7.1 “AS IS” Basis

To the fullest extent permitted by law, Paragon disclaims all warranties, including but not limited to:

• Implied warranties of merchantability and fitness for a particular purpose
• Warranties regarding accuracy, reliability, or completeness of content
• Warranties that the Website or Chatbot will be uninterrupted, secure, or error-free
• Warranties regarding AI-generated content accuracy

7.2 AI Chatbot Disclaimers

7.3 Third-Party Services

The Website and Chatbot integrate with third-party services (Google Analytics, Mailchimp, ElevenLabs). We are not responsible for:

• The availability, accuracy, or content of third-party services
• Privacy practices of third parties (see their respective privacy policies)
• Any damages or losses arising from third-party services

7.4 External Links

The Website may contain links to external websites. We do not endorse or assume responsibility for the content, privacy policies, or practices of third-party websites.

7.5 Limitation of Liability

7.6 Maximum Liability Cap

In jurisdictions that do not allow the exclusion or limitation of liability, Paragon’s total liability shall not exceed the amount of EUR 100 (one hundred euros) or the amount you paid to us in the 12 months preceding the claim, whichever is greater.

7.7 Statutory Rights

Nothing in these Terms shall exclude or limit liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

8. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Paragon, its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising from:

• Your use or misuse of the Website or Chatbot
• Your violation of these Terms
• Your violation of any third-party rights, including intellectual property rights
• Your violation of applicable laws or regulations
• Any content you submit through the Chatbot or Website
• Any negligent or wrongful conduct on your part

9. TERMINATION

9.1 Termination by You

You may stop using the Website and Chatbot at any time. To delete your data, submit a request to info@paragonagency.com.

9.2 Termination by Us

We reserve the right to suspend or terminate your access to the Website or Chatbot at any time, with or without notice, for any reason, including but not limited to:

• Violation of these Terms
• Fraudulent, abusive, or illegal activity
• Repeated misuse of the Chatbot
• Behavior that harms or threatens other users or our business
• Failure to comply with GDPR or privacy requirements

9.3 Effect of Termination

Upon termination:

• Your right to use the Website and Chatbot immediately ceases
• Your data will be deleted in accordance with our retention policies
• Sections of these Terms that by their nature should survive termination shall survive (including intellectual property, disclaimers, limitations of liability, indemnification, and dispute resolution)

10. DISPUTE RESOLUTION AND GOVERNING LAW

10.1 Governing Law

These Terms and any disputes arising from or related to the Website or Chatbot shall be governed by and construed in accordance with the laws of the Republic of Estonia, without regard to its conflict of law principles.

10.2 Jurisdiction

Any legal action or proceeding arising from these Terms shall be brought exclusively in the courts of Tallinn, Estonia. You hereby consent to the personal jurisdiction of such courts.

10.3 EU Consumer Rights

If you are a consumer residing in the European Union, nothing in these Terms affects your statutory rights under EU consumer protection law, including the right to bring proceedings in the courts of your country of residence.

10.4 Dispute Resolution Process

Before initiating any legal proceedings, we encourage you to contact us at info@paragonagency.com to attempt to resolve the dispute informally.

10.5 Alternative Dispute Resolution (ODR Platform)

The European Commission provides an Online Dispute Resolution (ODR) platform for EU consumers: https://ec.europa.eu/consumers/odr

11. FORCE MAJEURE

Paragon shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to:

• Acts of God (earthquakes, floods, storms)
• War, terrorism, or civil unrest
• Government actions or regulatory changes
• Internet or telecommunications failures
• Pandemics or public health emergencies
• Cyberattacks or security incidents affecting third-party infrastructure
• Failures of third-party service providers (Google, Mailchimp, ElevenLabs)

12. MODIFICATIONS TO SERVICES

We reserve the right to:

• Modify, suspend, or discontinue the Website or Chatbot at any time
• Change features, functionality, or availability without notice
• Impose usage limits or restrictions
• Update AI models and Chatbot capabilities

We shall not be liable for any modification, suspension, or discontinuation of services.

13. SEVERABILITY

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its intent.

14. ENTIRE AGREEMENT

These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and Paragon regarding the use of the Website and Chatbot, and supersede all prior or contemporaneous communications, agreements, or understandings.

15. WAIVER

Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision or any other provision. No waiver shall be effective unless in writing and signed by an authorized representative of Paragon.

16. ASSIGNMENT

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations without restriction.

17. NOTICES

All notices to Paragon must be sent to:

We may provide notices to you via email (to the address you provided) or by posting on the Website. Notices sent by email shall be deemed received within 24 hours of sending.

18. LANGUAGE

These Terms are drafted in English. In the event of any conflict between the English version and any translation, the English version shall prevail.

19. CONTACT INFORMATION

For questions about these Terms, please contact us:

20. ACKNOWLEDGMENT AND ACCEPTANCE

© 2025 Hyperboost Brands OÜ. All rights reserved.