by Rafael Berti | Dec 3, 2025 | Amazon DSP, Sales & Advertising Strategies, Trends & Industry Analysis
For years, the narrative surrounding Amazon has been centred on its dominance in e-commerce, a relentless force reshaping the global retail landscape. However, a seismic shift is underway, a strategic pivot so profound that it reframes Amazon’s entire identity. This...
by Rafael Berti | Jun 18, 2025 | Amazon DSP, Trends & Industry Analysis
On June 17, 2025, Amazon Ads and Disney Advertising announced a direct integration between Amazon DSP and Disney’s Real-Time Ad Exchange (DRAX). This partnership connects commerce and content at scale, giving advertisers access to Disney’s premium streaming...
by Rafael Berti | Jun 17, 2025 | Sales & Advertising Strategies, Trends & Industry Analysis
Amazon Prime Day 2025 is officially confirmed for July 8–11, and with its new four-day format, it’s the longest and most intense version yet. But this doesn’t mean you should follow the crowd. For brands who play it right, Prime Day isn’t about short-term spikes or...
