by Rafael Berti | Feb 23, 2026 | Selling on Amazon
Amazon is making one of its most significant backend changes in years, and it’s hitting third-party resellers hardest. Effective March 31, 2026, the company is fully ending commingled inventory in FBA and overhauling barcode requirements. The result? A clearer...
by Rafael Berti | Nov 4, 2025 | Amazon DSP, Paragon Insights & Company News, Selling on Amazon
Amazon Marketing Cloud (AMC) is Amazon’s privacy-safe, cloud-based data clean room that enables brands and sellers to deeply analyse the customer journey using pseudonymised, event-level data. As ecommerce competition intensifies, AMC offers an advanced...
by Rafael Berti | Nov 3, 2025 | Selling on Amazon
Amazon has quietly rolled out a new advertising tool with major potential for ecommerce marketers: Sponsored Content Requests (SCR). This invite-only program connects brands with Amazon’s highest-performing influencers to create paid, licensed content that can...
by Rafael Berti | Oct 31, 2025 | Selling on Amazon
Over 60 percent of online shoppers begin their product search on Amazon, making it the most influential retail platform globally. With competition fiercer than ever, even small changes to how you manage listings, inventory, advertising, and international sales can...
by Rafael Berti | Oct 30, 2025 | Selling on Amazon
Nearly half of all products sold on Amazon come from third-party sellers, making it one of the most competitive online markets in the world. With millions of brands fighting for customer attention, understanding the marketplace’s structure and rules is more important...
by Rafael Berti | Jun 20, 2025 | Brand Building, Selling on Amazon
In a previous article, we explored the concept of the Amazon Flywheel—a self-reinforcing growth engine fuelled by an obsessive focus on customer experience. The better the experience, the more customers Amazon attracts and retains. More customers mean more sales,...
