by Rafael Berti | Dec 9, 2025 | Sales & Advertising Strategies
Launching a product on Amazon is an achievement, but getting it in front of the right customers is where the real challenge begins. You’ve likely heard that Amazon Ads are the key to unlocking visibility and driving sales, but diving into the world of Pay-Per-Click...
by Rafael Berti | Dec 3, 2025 | Amazon DSP, Sales & Advertising Strategies, Trends & Industry Analysis
For years, the narrative surrounding Amazon has been centred on its dominance in e-commerce, a relentless force reshaping the global retail landscape. However, a seismic shift is underway, a strategic pivot so profound that it reframes Amazon’s entire identity. This...
by Rafael Berti | Jun 20, 2025 | How-to Guides, Sales & Advertising Strategies
Understanding the LTV/CAC ratio is an essential part of managing a successful e-commerce business, and it is especially important on Amazon. Sellers should analyse this calculation before expanding and investing heavily in a product. It’s a best practice to...
by Rafael Berti | Jun 20, 2025 | Sales & Advertising Strategies
To optimize an Amazon product listing for higher conversions, you must strategically integrate relevant keywords for visibility and create compelling content—including high-resolution images and benefit-focused copy—that persuades customers to buy. This dual approach...
by Rafael Berti | Jun 17, 2025 | Sales & Advertising Strategies, Trends & Industry Analysis
Amazon Prime Day 2025 is officially confirmed for July 8–11, and with its new four-day format, it’s the longest and most intense version yet. But this doesn’t mean you should follow the crowd. For brands who play it right, Prime Day isn’t about short-term spikes or...
