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How to calculate the LTV/CAC Ratio for Amazon Sellers

How to calculate the LTV/CAC Ratio for Amazon Sellers

by Rafael Berti | Jun 20, 2025 | How-to Guides, Sales & Advertising Strategies

Understanding the LTV/CAC ratio is an essential part of managing a successful e-commerce business, and it is especially important on Amazon. Sellers should analyse this calculation before expanding and investing heavily in a product. It’s a best practice to...
What is Amazon’s Search Query Performance Report and how to use it?

What is Amazon’s Search Query Performance Report and how to use it?

by Rafael Berti | Jun 12, 2025 | How-to Guides

For sellers looking to grow their business on Amazon, understanding customer behavior is key. One of the most powerful tools available for this is Amazon’s Search Query Performance (SQP) report. Launched in October 2022, this report provides brand-registered...

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