by Rafael Berti | Dec 3, 2025 | Amazon DSP, Sales & Advertising Strategies, Trends & Industry Analysis
For years, the narrative surrounding Amazon has been centred on its dominance in e-commerce, a relentless force reshaping the global retail landscape. However, a seismic shift is underway, a strategic pivot so profound that it reframes Amazon’s entire identity. This...
by Rafael Berti | Nov 4, 2025 | Amazon DSP, Paragon Insights & Company News, Selling on Amazon
Amazon Marketing Cloud (AMC) is Amazon’s privacy-safe, cloud-based data clean room that enables brands and sellers to deeply analyse the customer journey using pseudonymised, event-level data. As ecommerce competition intensifies, AMC offers an advanced...
by Rafael Berti | Jun 18, 2025 | Amazon DSP, Trends & Industry Analysis
On June 17, 2025, Amazon Ads and Disney Advertising announced a direct integration between Amazon DSP and Disney’s Real-Time Ad Exchange (DRAX). This partnership connects commerce and content at scale, giving advertisers access to Disney’s premium streaming...
by Rafael Berti | Jan 26, 2022 | Amazon DSP
The key to successfully growing and scaling your business is the ability to reach the right audience. There are multiple methods by which this can be accomplished, but as more merchants enter the market, fighting for the attention of prospective clients becomes...
